Email tracking is a way of analyzing how your emails are being received, who is opening them, and how long they stay open. It helps you to understand the effectiveness of your email marketing strategy and make informed decisions about what to do next. Email tracking also helps companies find out which emails are more likely to get read and which ones are not so that they can focus more on the ones that have higher chances of being read.
Email tracking tools have been around for quite some time now, but recently there has been an uptick in its use among digital agencies as well as businesses looking to improve customer engagement through email marketing campaigns. In this article, we will discuss some of the popular email tracking tools so that you can make the right choice for your organization without spending time or money on random solutions or revamping your interactive email templates. Let’s get started:
Benefits Of Email Tracking Software
Using email tracking software solutions is an effective way for marketers to understand how their campaigns are performing. They can also use this software to send automated, personalized emails based on recipient data and deliver more relevant content.
An email tracking software can help you to:
- Measure open rates
- Track email opened by the recipient
- Track email opens by device
- Set up autoresponders for specific actions and much more
Most email tracking software solutions add an invisible pixel to the message you send. When a recipient opens your message, the pixel loads on their end, giving the software a prompt that the mail has been opened. They work with both interactive email templates and plain-text messages.
#1 Mailtrack: Level Up Your Gmail
If you are out in the market looking for an easy-to-use, affordable email tracking solution, Mailtrack is the right choice for you. Mailtrack plans start at a very frugal $30 per year price tag, and all you need to do is to install a Google Chrome extension to receive real-time notifications for tracking email activity. It also supports iPhone and Android mobile devices under its free plan with limited features like basic daily reports and follow-up alerts.
#2 Saleshandy: Handy Email Tracker For All
If you have a lot of emails to reply to, Saleshandy can be a better alternative as it allows you to create personalized follow-up emails. Since it is focused on marketing professionals, it comes with many oriented email reports that can help marketers make better use of email. On top of that, Saleshandy is also available for Outlook apart from Gmail. Pricing plans for Saleshandy start at $35/month, and it also comes with other features like cold emailing and a LinkedIn email finder.
#3 Leadboxer: Go Beyond Email Tracking
Leadboxer might be an ideal pick if you are looking for an advanced email tracking tool that also helps you with a lot more sales-focused capabilities. Right from creating multiple relevant subscriber segments and filtering them, it allows you to implement lead scoring on the go. The best part of using this email tracking tool is the fact that it allows you to track visitors on your website who have already subscribed to your mailing list in order to target them on a real-time basis.
#4 Streak: Keep It Simple
Feeling that Leadboxer and Saleshandy are a bit tough to handle, yet you don’t want to give up on all of the capabilities? Streak is the answer to your email tracking needs as it allows you to build a comprehensive dashboard that displays multiple details regarding each email interaction while also supporting integration with multi-tool automation solutions like Zapier. Streak has a free plan with basic capabilities, while the paid plans start at $15/user/month.
#5 Saleshub By HubSpot: Go Pro With Advanced Capabilities
If you are looking for a well-organized email tracking tool that works seamlessly, no matter if you are using Gmail, Outlook, or Office 365, SalesHub by HubSpot is a great choice for you. It provides you with the ability to reply to important leads in real-time while helping you with multiple templates and filters. The pricing starts at $49 per user per month, while it also comes with a free plan. However, HubSpot’s free SalesHub plan wouldn’t be much useful due to limited features with upper usage limits.
#6 Mailtracker: The Free P(Sl)ayer
Last but not least, if you want a simple email tracker and never pay for it, Mailtracker by Hunter.io is simply made for you. Before you discard it as a sub-functional tool, you must note that it is used by professionals working at Adobe, Google, IBM, Microsoft, and many more MNCs. It comes with simple features like tracking the number of emails opened, open history, and the type of device used to open the email. Thus, you can strategize your follow-ups based on these tracking metrics. You just need to add its Chrome extension, and you are all set to track emails in a secure and reliable manner.
Wrap Up
Email tracking is an essential part of an email marketing strategy because it can help marketers track their results and measure the success of their campaigns. It also helps understand your audience better and improve the marketing strategies. As stated earlier, with the help of these tools, marketers can also find out which content resonates with their audience the most while identifying new leads or customers who may have missed out. Thus, getting your team an email tracker is a rewarding decision from multiple perspectives.
Author: Kevin George is the head of marketing at Email Uplers, that specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blog.