January 30

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Travel: How is technology changing the tourism industry?


Technology has not stopped at the tourism industry and has revolutionized the way people plan and experience their trips today. For many people it is important to continue their daily habits, like betting on BetLabel. This has become more convenient thanks to technology.

Traditional travel agencies, hotels and tour operators are taking advantage of the new opportunities offered by online advertising. At the same time, their online presence also presents them with the challenge of innovating and staying ahead of the curve in an increasingly competitive market. In this article, we want to show how technology has changed the tourism industry.

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Online travel planning and booking

Few customers visit a travel agency for personal advice anymore. Online websites, airlines and mobile applications allow seamless searching, price comparison and booking of flights, hotels and activities. Here too, an online presence encompasses many different sales channels.

 

  • Booking flights online: Travelers can search for flights at any time on their PC or smartphone and flexibly design their itinerary. To avoid price increases caused by searching for the same flight details multiple times via the browser, customers can book flights via a VPN to avoid dynamic pricing.
  • For travel agencies, this means that they must remain competitive in terms of price.
  • Offer push notification services: Travelers can set up messages to be informed immediately about special offers for flights on the desired routes. In this way, the best offers can be taken advantage of directly and customer loyalty strengthened.
  • Personalization: The intelligent use of AI (artificial intelligence) and data analysis enables personalized customer service for destinations, hotels and activities based on preferences and previous travel behavior. This creates cross-selling opportunities and offers new destinations.
  • Platforms for travel accommodation: Platforms such as Airbnb and Booking.com have turned the traditional hotel industry on its head. But social platforms are also an ideal medium for smaller providers to address customers directly at low cost and to inspire them with personalized offers ranging from exclusive resorts to inexpensive accommodation and to provide individual advice.
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VR and AR for exploring travel destinations

Even if working in the tourism industry requires wanderlust, it is impossible to know all the insider tips in the Lonely Planet in person. VR (virtual reality) and AR (augmented reality) offer completely new possibilities.

 

Virtual reality: VR is a powerful marketing tool for tourism companies and improves the customer experience in many ways. Destinations and attractions can be presented in a credible and memorable way. Customers can make more informed decisions, which leads to higher conversion rates.

Augmented reality: As digital travel guides, AR applications improve the on-site experience by providing real-time information and immersive content.

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New opportunities for travel start-ups

New technologies enable start-ups in particular to reach a large audience with innovative services that meet the needs of today’s travelers at low cost and with few resources. The trend towards authentic travel in particular is supported here with offers such as couchsurfing in private homes or authentic cooking courses in local homes worldwide.

 

Mobile apps

The development of travel apps knows almost no bounds. Translation apps help to overcome language barriers and the use of localization services makes it easy to find your way around even in remote locations and explore the surroundings safely.

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Technology is making travel more accessible and safer for more and more people around the world. Travelers can choose from a variety of options. The tourism industry can use these opportunities to increase its efficiency and benefit from greater reach and the ability to respond to the changing needs of travelers. We must continue to respond flexibly to the challenges.

 

The most popular trend

 

  1. sustainable technology trends in the travel industry

Many of the technology trends that travel industry leaders need to consider are influenced by sustainability. The following sections discuss some of the key sustainable technology trends.

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Sustainable fuel for cruise ships

One of the emerging technology trends that travel industry professionals should focus on is the shift towards more sustainable fuel in the cruise industry. One example of this that is already being utilized is the switch to renewable biofuels, while a significant shift to partially battery-powered hybrid ships is expected in the coming years.

 

There is also great interest in green hydrogen and green methanol fuels. All of these options offer the cruise industry the potential to reduce its carbon footprint, which will be attractive to environmentally conscious travelers.

 

As in the cruise industry, airlines are also facing increasing concern from their customers about the environmental sustainability of their services. According to the CO2 emissions report by the International Energy Agency, aviation was responsible for 2% of global energy-related CO2 emissions in 2022. This ushers in a new era of sustainability technology in the industry, and one of the key technology trends that travel industry marketers are promoting is the use of more sustainable aircraft.

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Some of these aircraft are already powered by biofuels, helping to reduce the environmental impact of each flight. In addition, the aviation industry as a whole is exploring electric aircraft, the possibility of using hydrogen as a fuel and options for switching to hybrid fuel so that customers can fly with greater confidence.

 

 

 

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